Charlie Burg

Charlie Burg
City Harvest
Charlie Burg with fans during virtual meet and greet fundraiser for City Harvest, organized by The Eyes & Ears Agency.

Project Description

Virtual meet & greet fundraiser

Client Goal

Supporting food rescue initiatives in New York during the pandemic

Services Provided

  • Partnership ideation

  • Partnership management

  • Digital event planning

  • Communication and copywriting support

About the Partnership

The Eyes & Ears Agency helped Charlie Burg organize an innovative way to promote his new single, titled “Channel Orange In Your Living Room”, while simultaneously supporting the needs of his local New York Community during the pandemic. The Eyes & Ears Agency facilitated a donation-based virtual meet and greet with his fans. This unique and intimate experience ultimately strengthened Burg’s relationship with his audience, while offering an opportunity to educate them on a cause and organization close to his heart. The virtual meet and greet raised funds in support of City Harvest’s ‘Skip Lunch Fight Hunger’ campaign, and helped the organization move towards their goal of rescuing 20 million pounds of food to meet increased needs during the pandemic.

This social impact campaign saw three days of virtual meet and greets where Burg spent an hour with 10-20 fans each day on zoom sharing inspiration behind his favorite songs, answering questions about upcoming music releases, discussing City Harvest’s work, and if they were lucky…getting a private acoustic performance. This experience reminded us of the power of connectivity, brought Burg even closer to his fans, and got them more excited for his upcoming single release!

$ 1270

funds raised

~ 500

pounds of food rescued

1330

children fed for one week

45 +

fans engaged in meet and greet fundraiser

"E&E’s thorough research on local causes, collaborative approach with Charlie, and swift execution of the event took away any stress surrounding the campaign..."
Andrew Idarraga and Benji Sheinman, Co-Founders Dionysian Artist Management
Photo on The Eyes and Ears Agency website

@burgcharyo guys! we thought of a fun live idea to help contribute to those effected by the virus. at the link in my bio you’ll find a page where you can donat e to City Harvest, a charity dedicating to feeding New Yorkers who are struggling to put food on their tables. the first 100 people to donate just $5 to the cause i’m gonna invite to a Zoom call where we can talk, answer questions, play some songs, whatever ! i’m also gonna match every $5 donation up to $500 ! Send an email with a screenshot that u donated to info@dionysian.co and the first 100 in will get a zoom link for this weekend. so much love to @eyes__ears for conceiving of and facilitating this❤️

Photo on The Eyes and Ears Agency website

@faderlabel@burgchar is doing his part to help those affected by COVID-19. First 100 people that donate $5 or more to City Harvest get access to a private Zoom c all this weekend. He’s even matching every donation up to $500 👏 . Link in bio to donate and be sure to send a screenshot of the donation to info@dionysian.co for the link!

About the Artist

Charlie Burg, Brooklyn-based, Metro Detroit-bred singer-songwriter signed to the FADER label, uses his platform to champion environmental, social, and food justice initiatives.

About the Organization

City Harvest is New York City’s largest food rescue organization. Their programs help feed those experiencing food insecurity through food rescue and distribution, by stocking food pantries, soup kitchens and other community partners free of charge.

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