Erez Zobary

Erez Zobary
Community Fridges Toronto
Erez Zobary announces Instagram Live concert in support of local initiative, Community Fridges Toronto.

Project Description

Livestream fundraiser concert

Client Goal

Supporting mutual aid initiatives to fight food insecurity in Toronto

Services Provided

  • Partnership ideation

  • Partnership management

  • Digital event planning

About the Partnership

When communities around the world faced unprecedented levels of food insecurity during the pandemic, The Eyes & Ears Agency connected Erez Zobary to a local Toronto initiative, Community Fridges Toronto, to lend her efforts and platform to help their cause. The Community Fridges run on a ‘take what you need and leave what you don’t’ basis and are stocked by the community, for the community. The partnership manifested in a virtual Pay What You Can Instagram live concert, where funds raised went directly to purchasing groceries that stocked multiple fridges around the city. The campaign successfully raised funds and awareness for the local initiative, which has garnered much momentum and attention in local news. CBC News also featured Erez’s partnership in an article highlighting the connection between music and community - emphasizing that artists can be leaders in the community & lead the way for important work.

~ $ 700

funds raised


community fridges stocked


ig live views

"The Toronto-based R&B singer is known for her soulful voice, but this year she also gave back to her city through the Toronto Fridges Community project."
Gill Deacon (Here and Now host), CBC News

@eyes__earsMuch love to @erezzobarymusic for putting on an amazing IG Live show in support of @cf___to. Check to see if you have a community fridge initiative i n your city and what you can do to show your support! 🎵 Kaleidoscope Tears by Erez Zobary

About the Artist

Erez Zobary, Toronto-based singer, recognizes the responsibility she has as an artist to shed light on social and environmental injustices, and uses her platform to raise awareness with the goal of effecting change.

About the Organization

Community Fridges Toronto is a Toronto-based volunteer-driven community initiative with a network of fridges and pantries that offer free food to combat food insecurity.

Charlie Burg
City Harvest
Charlie Burg
City Harvest